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Electronic Marketing: Integrating Electronic Resources Into The Marketing Process

$318.11 New Out of stock Publisher: W. W. Norton & Company
SKU: DADAX0324175957
ISBN : 9780324175950
Condition : New
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$318.11
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Tags: DADAX0324175957, 9780324175950, Electronic Marketing: Integrating Electronic Resources into the Marketing Process, W. W. Norton & Company Products, Education Products

Electronic Marketing: Integrating Electronic Resources into the Marketing Process

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.

Specifications of Electronic Marketing: Integrating Electronic Resources into the Marketing Process

GENERAL
AuthorJoel Reedy, Shauna J. Schullo
BindingPaperback
LanguageEnglish
Edition2
ISBN-100324175957
ISBN-139780324175950
PublisherSouth-Western College Pub
Number Of Pages592
Publication Date2003-07-14
DIMENSIONS
Height10.87 inch.
Length8.5 inch.
Width1.34 inch.
Weight2.6 pounds.

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