Handbook Of Affect And Social Cognition

Handbook of Affect and Social Cognition

This book offers a comprehensive review and integration of the most recent research and theories on the role of affect in social cognition and features original contributions from leading researchers in the field. The applications of this work to areas such as clinical, organizational, forensic, health, marketing, and advertising psychology receive special emphasis throughout. The book is suitable as a core text in advanced courses on the role of affect in social cognition and behavior or as a reference for those interested in the subject.Review"...aimed most directly at researchers in the area of social cognition, the volume also contains high-quality selections of interest to students and researchers in other areas of psychology."-CHOICE"...a valuable and timely contribution to the fields of social, personality, and clinical psychology. Forgas's book arrives at a time when affect research is growing exponentially, as are the methods available to study affect."-Contemporary Psychology"...not only did I learn a lot about topics with which I was unfamiliar, but that I also learned a great deal about topics with which (I thought) I was familiar!"-Mark ZannaUniversity of Waterloo"Whether you read it cover to cover or just use it as a reference work for looking up specific points, you will find it a welcome addition to your library and a stimulating, authoritative coverage of the field today."-Roy F. BaumeisterFlorida State University