OSKAMP: APP SOC PSYCH _c2 (2nd Edition)

OSKAMP: APP SOC PSYCH _c2 (2nd Edition)

Widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus -this book examines many of the ways in which social psychology has been and is being used to solve real-world problems. Introduces each of the major research methodologies used by social psychologists - Survey Research, Experiments, Correlational Research, Quasi-Experimental Studies, and Evaluation Research - and details it's use in real-life studies. Explores, in detail, the eight most heavily researched areas of the field: Educational Settings, Diversity Issues, Organizational Settings, Environmental Issues, Health and Health Care, Mass Communication, Consumer Issues, and Legal Issues. From the Back Cover Key Benefit: Widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus -this book examines many of the ways in which social psychology has been and is being used to solve real-world problems. Key Topics: Introduces each of the major research methodologies used by social psychologists - Survey Research, Experiments, Correlational Research, Quasi-Experimental Studies, and Evaluation Research - and details it's use in real-life studies. Explores, in detail, the eight most heavily researched areas of the field: Educational Settings, Diversity Issues, Organizational Settings, Environmental Issues, Health and Health Care, Mass Communication, Consumer Issues, and Legal Issues.