How To Build Social Science Theories

How to Build Social Science Theories

About the AuthorPamela Shoemaker (Ph.D., University of Wisconsin, 1982) is the John Ben Snow Professor, an endowed research chair at the S.I. Newhouse School of Public Communications at Syracuse University. She is the author of Gatekeeping (Sage, 1991) and Mediating the Message: Theories of Influences on Mass Media Content (with Stephen D. Reese, Longman Publishers, 1996). As an internationally known scholar, Pamela is a past president (1995-1996) of the Association for Education in Journalism and Mass Communications (AEJMC) and serves or has served on the editorial boards of many major journals in the mass communications field.James W. Tankard, Jr., is the Jesse H. Jones Professor in Journalism at the University of Texas at Austin. He was born in Newport News, Va. He attended Virginia Tech, where he was co-editor of the student newspaper and received a B.S. in General Science. He enrolled at the University of North Carolina, where he received a master