How To Revised And Expanded Edition

Features of How to Revised and Expanded Edition

A revised and expanded edition of the world-renowned graphic designers classic and bestselling monograph, using examples from a portfolio spanning his full career to date.Protg of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bieruts enthusiastically eclectic approach that has been a hallmark of his career.This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish-including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bieruts brand design for Hillary Clintons 2016 presidential campaign-providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era.