International Marketing: Strategy And Theory
SKU: DADAX0415772621
ISBN : 9780415772624
Condition : New
Shipping & Tax will be calculated at Checkout.
US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
International Marketing: Strategy and Theory
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.
The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.
Specifications of International Marketing: Strategy and Theory
GENERAL | |
---|---|
Author | Sak Onkvisit, John Shaw |
Binding | Paperback |
Language | English |
Edition | 5 |
ISBN-10 | 0415772621 |
ISBN-13 | 9780415772624 |
Publisher | Routledge |
Number Of Pages | 736 |
Publication Date | 2008-08-29 |
DIMENSIONS | |
---|---|
Height | 9.7 inch. |
Length | 7.4 inch. |
Width | 1.3 inch. |
Weight | 3.44 pounds. |
Write a review
Your Name:
Your Email:
Your Review:
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: