Internet Marketing For Dummies

Internet Marketing For Dummies

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.From the AuthorInternet Marketing For Dummies is based on our first book together, Marketing Online For Dummies. IMFD walks novice online marketers through all the key steps in developing strategy and tactics. IMFD includes new chapters on Internet advertising and public relations, plus updated information on choosing the right domain name, effective e-mail marketing, marketing on your Web site, and how to develop just enough marketing strategy to ensure your tactical marketing efforts are successful and measurable.ENDFrom the Back CoverThe secrets of effective e-mail campaigns - revealedIncludes an 18-page directory of Net marketing resourcesYour fun and easy guide to Internet marketing that gets results Whether you're a brick-and-mortar business or a dot-com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e-mail, banner ads, and online PR, it shows you step-by-step how to turn the Net into a terrific marketing tool.Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e-mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PRThe Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and funGet smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answersAbout the AuthorFrank Catalano is an Internet marketing consultant and media commentator. Bud Smith is a longtime Web professional whose books include Creating Web Pages For Dummies, 5th Edition.