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Introduction to Mass Communication: Media Literacy and Culture Introduction to Mass Communication: Media Literacy and Culture Introduction to Mass Communication: Media Literacy and Culture

Introduction To Mass Communication: Media Literacy And Culture

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Introduction to Mass Communication: Media Literacy and Culture

Features of Introduction to Mass Communication: Media Literacy and Culture

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Specification of Introduction to Mass Communication: Media Literacy and Culture

GENERAL
AuthorBaran, Stanley J.
Bindingpaperback
Languageenglish
EditionUpdated
ISBN-1073289132
ISBN-1397800712
Publisher
Publication Year2009T

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