Management Information Systems: Managing The Digital Firm (4th Edition)

Management Information Systems: Managing the Digital Firm, Fourth Canadian Edition, is based on the premise that knowledge about information systems is essential for creating successful, competitive firms; managing global corporations; adding business value; and providing useful products and services to customers. A central focus of this text is to describe how contemporary real-world managers make decisions about their technology investments. We present analytical concepts that will help future managers optimize their firms' returns and maximize the value of their information technology investments.