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Marketing Across Cultures (5th Edition)
Publisher: South-Western College Pub
SKU: SONG0273713914
ISBN : 9780273713913
Condition : Used
SKU: SONG0273713914
ISBN : 9780273713913
Condition : Used
Price:
$15.51
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Marketing Across Cultures (5th Edition)
Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.
Specifications of Marketing Across Cultures (5th Edition)
| GENERAL | |
|---|---|
| Author | Jean-Claude Usunier, Julie Lee |
| Binding | Paperback |
| Language | English |
| Edition | 5 |
| ISBN-10 | 0273713914 |
| ISBN-13 | 9780273713913 |
| Publisher | Prentice Hall |
| Number Of Pages | 496 |
| Publication Date | 2009-01-25 |
| DIMENSIONS | |
|---|---|
| Height | 9.64 inch. |
| Length | 7.42 inch. |
| Width | 0.96 inch. |
| Weight | 1.9 pounds. |
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