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Marketing Across Cultures (6th Edition)

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SKU: DADAX0273757733
ISBN : 9780273757733
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Marketing Across Cultures (6th Edition)

Marketing Across Cultures (6th Edition)

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.   Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.   Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.  

Features of Marketing Across Cultures (6th Edition)

Prentice Hall

Specification of Marketing Across Cultures (6th Edition)

GENERAL
AuthorJean-Claude Usunier
BindingPaperback
LanguageEnglish
Edition6
ISBN-100273757733
ISBN-139780273757733
PublisherPearson
Publication Year2013
DIMENSIONS
Height9.4 inch.
Length1.1 inch.
Width7.4 inch.
Weight2.07 pounds pounds.

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