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Marketing Research Essentials
Publisher: Wiley
SKU: DADAX1118249321
ISBN : 9781118249321
Condition : New
SKU: DADAX1118249321
ISBN : 9781118249321
Condition : New
Price:
$236.51
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Marketing Research Essentials
Marketing Research Essentials
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
Specification of Marketing Research Essentials
| GENERAL | |
|---|---|
| Author | Carl McDaniel Jr. |
| Binding | Paperback |
| Language | English |
| Edition | 8 |
| ISBN-10 | 1118249321 |
| ISBN-13 | 9781118249321 |
| Publisher | Wiley |
| Publication Year | 2012 |
| DIMENSIONS | |
|---|---|
| Height | 9.9 inch. |
| Length | 0.8 inch. |
| Width | 7.7 inch. |
| Weight | 1.8 pounds pounds. |
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