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Marketing Theory: Evolution And Evaluation
Publisher: Sheth
SKU: SONG0471635278
ISBN : 9780471635277
Condition : Used
SKU: SONG0471635278
ISBN : 9780471635277
Condition : Used
Price:
$48.75
Condition :
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Features :
- Marketing Theory
Product dimensions : 9.39x0.7x6.22 inches
Product weight : 1.05 pounds
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