Negotiation Boot Camp: How To Resolve Conflict, Satisfy Customers, And Make Better Deals

Negotiation Boot Camp: How To Resolve Conflict, Satisfy Customers, And Make Better Deals

We find ourselves engaged in various kinds of negotiations every day, from trying to land a new account or win a promotion at work, to buying a house or a car, or bargaining down a cell phone bill, or settling a dispute with a friend or spouse. In this groundbreaking book, negotiation expert Ed Brodow shows us how to settle conflicts amicably to reach a win-win solution every time.Using the no-nonsense, results-oriented boot camp approach, Brodow drills readers on the basic skills needed to master the art of negotiation. After completing Brodow?s basic training program, you will have learned how to:? Conquer your fear of confrontation and overcome the negative behaviors that hold you back? Identify and develop your personal negotiation style? Assess the other side?s strengths and weaknesses? Get the other side to make concessions without giving up any of your goals? Master the art of listening to understand the other side?s position and strengthen your own? Avoid getting sidetracked by personal or emotional issues? Create an atmosphere of trust in which the other party is a collaborator rather than a competitor? Break through impasses and close the dealUsing a wealth of examples from real-life encounters, Brodow demonstrates how to negotiate for things most readers never knew were negotiable, such as department store purchases, medical costs, loan rates, phone bills, and credit card fees. He reveals how to develop the skills and the confidence each of us need to negotiate successfully, and achieve our goals at work and in our personal lives.From Publishers WeeklyBrodow (Beating the Success Trap) covers familiar territory in this primer on common negotiations like buying a new home or asking for a raise at work. There are also plenty of lists, such as 10 traits for successful negotiation (including being a good listener and knowing when to walk away), and three rules for achieving a win-win outcome. There are no surprises: the pointers are all along the lines of "ask for a better outcome than you are willing to settle for" and "make minor concessions." But Brodow brings a straightforward delivery to his material, based on a long-running seminar he's presented to blue-chip clients like Microsoft, Starbucks and Goldman Sachs. Drawing heavily upon his own professional and personal experiences as a U.S. Marine and a professional actor, he shows how to achieve "win-win" scenarios in various settings, suggesting that such collaborations are what makes negotiation one of humanity's greatest accomplishments. Readers who aren't looking for revolutionary techniques will find that Brodow's tactics get the job done.(Dec.)Copyright