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New Products Management
Publisher: McGraw-Hill/Irwin
SKU: DADAX0073529885
ISBN : 9780073529882
Condition : New
SKU: DADAX0073529885
ISBN : 9780073529882
Condition : New
Price:
$180.72
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
New Products Management
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
Specifications of New Products Management
| GENERAL | |
|---|---|
| Author | C. Merle Crawford, C. Anthony Di Benedetto |
| Binding | Hardcover |
| Language | English |
| Edition | 9 |
| ISBN-10 | 0073529885 |
| ISBN-13 | 9780073529882 |
| Publisher | McGraw-Hill/Irwin |
| Number Of Pages | 552 |
| Publication Date | 2007-10-22 |
| DIMENSIONS | |
|---|---|
| Height | 9.2 inch. |
| Length | 7.6 inch. |
| Width | 1.1 inch. |
| Weight | 2.15 pounds. |
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