Operations Management In A Global Context

Operations Management in a Global Context

An answer book for entrepreneurial executives seeking to take their companies global, Schniederjans's concise presentation gets to the heart of the problem: What will globalization mean, once you have achieved it, and how are you going to get there? How do you make an organization global, and, in fact, what is the difference between global and international? The author sees global firms not simply as big international organizations, but as unique, living organisms that can be managed for everyone's benefit. With two useful appendices and full coverage of the critical functions involved in globally managing a company, this book is an enlightening guide to the intricacies of establishing and developing a profitable global business.