Place Branding: Glocal, Virtual And Physical Identities, Constructed, Imagined And Experienced

$25.60 New In stock Publisher: Palgrave Macmillan
SKU: SONG0230230733
ISBN : 9780230230736
Condition : Used
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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Specification of Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

GENERAL
AuthorRobert Govers
BindingPaperback
LanguageEnglish
Edition2009
ISBN-100230230733
ISBN-139780230230736
PublisherPalgrave Macmillan
Publication Date2009
DIMENSIONS
Height6.38 inch.
Length0.95 inch.
Width9.5 inch.
Weight1.46 pounds.

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