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Place Branding: Glocal, Virtual And Physical Identities, Constructed, Imagined And Experienced
Publisher: Palgrave Macmillan
SKU: SONG0230230733
ISBN : 9780230230736
Condition : Used
SKU: SONG0230230733
ISBN : 9780230230736
Condition : Used
Price:
$25.60
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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Specification of Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
GENERAL | |
---|---|
Author | Robert Govers |
Binding | Paperback |
Language | English |
Edition | 2009 |
ISBN-10 | 0230230733 |
ISBN-13 | 9780230230736 |
Publisher | Palgrave Macmillan |
Publication Date | 2009 |
DIMENSIONS | |
---|---|
Height | 6.38 inch. |
Length | 0.95 inch. |
Width | 9.5 inch. |
Weight | 1.46 pounds. |
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