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Positioning: The Battle For Your Mind
Publisher: PRENTICE HALL
SKU: SONG0071373586
ISBN : 9780071373586
Condition : Used
SKU: SONG0071373586
ISBN : 9780071373586
Condition : Used
Price:
$8.26
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US Delivery Time: 3-5 Business Days.
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Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Specifications of Positioning: The Battle for Your Mind
GENERAL | |
---|---|
Author | Al Ries, Jack Trout |
Binding | Paperback |
Language | English |
Edition | 1 |
ISBN-10 | 0071373586 |
ISBN-13 | 9780071373586 |
Publisher | McGraw-Hill Education |
Number Of Pages | 224 |
Publication Date | 2001-01-03 |
DIMENSIONS | |
---|---|
Height | 8 inch. |
Length | 5.4 inch. |
Width | 0.6 inch. |
Weight | 0.71 pounds. |
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