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Power Brands

$79.58 New In stock Publisher: Wiley-VCH
SKU: DADAX3527503900
ISBN : 9783527503902
Condition : New
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Tags: DADAX3527503900, 3527503900, 9783527503902, Power Br&s, Wiley-VCH Products, Business, Economics & Law Products
Power Brands

Power Brands

The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

Specification of Power Brands

GENERAL
AuthorHajo Riesenbeck
BindingHardcover
LanguageEnglish
Edition1
ISBN-103527503900
ISBN-139783527503902
PublisherWiley-VCH
Publication Date2008
DIMENSIONS
Height9.65 inch.
Length0.92 inch.
Width6.9 inch.
Weight2.12 pounds pounds.

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