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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Zoom

PrimeTime Women: How To Win The Hearts, Minds, And Business Of Boomer Big Spenders

$8.87 New In stock Publisher: Kaplan Publishing
SKU: SONG1419593307
ISBN : 9781419593307
Condition : Used
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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50-75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women

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