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Principles Of Marketing Engineering
Publisher: Trafford Publishing
SKU: SONG1425135862
ISBN : 9781425135867
Condition : Used
SKU: SONG1425135862
ISBN : 9781425135867
Condition : Used
Price:
$23.94
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Principles of Marketing Engineering
Principles of Marketing Engineering
Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making
Specification of Principles of Marketing Engineering
| GENERAL | |
|---|---|
| Author | Gary L. Lilien |
| Binding | hardcover |
| Language | english |
| ISBN-10 | 1425135862 |
| ISBN-13 | 9781425135867 |
| Publisher | Trafford Publishing |
| Publication Year | 03-07-2007 |
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