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Product Innovation: Leading Change Through Integrated Product Development
Publisher: Cambridge University Press
SKU: DADAX0521066018
ISBN : 9780521066013
Condition : New
SKU: DADAX0521066018
ISBN : 9780521066013
Condition : New
Price:
$142.20
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Product Innovation: Leading Change through Integrated Product Development
Product Innovation: Leading Change through Integrated Product Development
This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.
Specification of Product Innovation: Leading Change through Integrated Product Development
| GENERAL | |
|---|---|
| Author | David L. Rainey |
| Binding | Paperback |
| Language | English |
| Edition | 1 |
| ISBN-10 | 0521066018 |
| ISBN-13 | 9780521066013 |
| Publisher | Cambridge University Press |
| Publication Year | 2008-06-19 |
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