Promoting Nonprofit Organizations: A Reputation Management Approach
SKU: DADAX0415899273
ISBN : 9780415899277
Condition : New
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Promoting Nonprofit Organizations: A Reputation Management Approach
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.
Specification of Promoting Nonprofit Organizations: A Reputation Management Approach
GENERAL | |
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Author | Ruth Ellen Kinzey |
Binding | Paperback |
Language | English |
Edition | 1 |
ISBN-10 | 0415899273 |
ISBN-13 | 9780415899277 |
Publisher | Routledge |
Publication Date | 2013 |
DIMENSIONS | |
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Height | 9 inch. |
Length | 0.56 inch. |
Width | 6 inch. |
Weight | 0.75 pounds pounds. |
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