Reading Media Theory: Thinkers, Approaches And Contexts
SKU: DADAX1408285258
ISBN : 9781408285251
Condition : New
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Reading Media Theory: Thinkers, Approaches and Contexts
What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now? This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text. Key features: New to the second edition: Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.
Specification of Reading Media Theory: Thinkers, Approaches and Contexts
GENERAL | |
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Author | Brett Mills |
Binding | Paperback |
Language | English |
Edition | 2 |
ISBN-10 | 1408285258 |
ISBN-13 | 9781408285251 |
Publisher | Routledge |
Publication Date | 2012 |
DIMENSIONS | |
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Height | 9.59 inch. |
Length | 0.99 inch. |
Width | 7.27 inch. |
Weight | 2.82 pounds pounds. |
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