Reinspiring The Corporation: The Seven Seminal Paths To Corporate Greatness

Features of Reinspiring the Corporation: The Seven Seminal Paths to Corporate Greatness

Job Spec Construction of Cathedral in Chartres North West France Dimensions 34m high 130m long Materials 500000 tonnes of limestone 176 stained glass windows Style Gothic Time Frame 30 years Confronted with this project would you screw it up and bin it Probably Why Because the task is too enormous Because the goal is too hard to achieve Because you could not get the people in your organization to buy into the idea But wouldnt it be fabulous if you could achieve this or its equivalent in your place of business How then could the construction of Chartres cathedral be achieved Individuals working on a largely voluntary basis hauled and hammered stone strained on pulleys and mixed mortar to craft this monumental building What drove them A vision the fulfilment of something in which they all consummately believed something that validated the unrewarded toil something they believed in fully They call it Faith What this achievement confirms is what is possible if people believe strongly enough in what they are doing If the human soul buys into an idea with a passion with total commitment the bounds of what we are collectively capable are quite simply astounding What would it be like for a company if fifty thousand souls were as singlemindedly driven to do what they did at Chartres What would ATT look like IBM ABB Your company This book argues that it is possible for the corporation to inspire and harness comparable committed coordinated energy The process is called Reinspiration Apply it within your corporation and reap the benefits