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Secret Formula: How Brilliant Marketing And Relentless Salesmanship Made Coca-Cola The Best-Known Product In The World
Publisher: Harper Paperbacks
SKU: DADAX0887307515
ISBN : 9780887307515
Condition : New
SKU: DADAX0887307515
ISBN : 9780887307515
Condition : New
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$31.63
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile of the company's sixty-year chairman, Robert Woodruff. Reprint.About the AuthorFrederick Lewis Allen was born in Boston in 1890 and graduated from Harvard in 1912. He served on the editorial staffs of the Atlantic Monthly and Century magazines and was editor in chief of Harper's magazine from 1941 until his death in 1954
Specification of Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
| GENERAL | |
|---|---|
| Author | Allen, Frederick L. |
| Binding | paperback |
| Language | english |
| ISBN-10 | 887307515 |
| ISBN-13 | 9780887307515 |
| Publisher | Harper Paperbacks |
| Publication Year | 05-07-1995 |
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