Stop Talking, Start Influencing: 12 Insights From Brain Science To Make Your Message Stick

Stop Talking, Start Influencing: 12 Insights From Brain Science To Make Your Message Stick

What can a crowded bar teach us about effective PowerPoint presentations?What does binge-watching reveal about forming deep, lasting memories?Why is tihs setnecne so esay to raed - and waht deos it tlel us abuot thkining?In this exciting new book, Dr. Jared Cooney Horvath breaks fresh ground on the vital topic of influence.?By combining cutting-edge brain research with proven behavioral science, Dr. Horvath outlines 12 scientific principles of how to impart knowledge in a way that truly sticks with and impacts others.For leaders sick of repeating themselves to clients and colleagues, for coaches tired of drilling athletes without seeing meaningful improvement, for teachers fed up with pouring their hearts into lessons only to see no lasting impact ...?t's time to stop talking and start influencing!Review"This book is unlike any education book I've read before ... I'll come back to it again and again for the science, explanations and practical tips. But I might also come back because I enjoyed reading it - and that was unexpected." -Times Education Supplement"You don'tread this book, youexperience it! I highly recommend it to teachers, coaches, trainers, speakers, parents...anyone who has ever attempted to pass information or skills along to another person."-Dr. Todd Rose - Director of Mind, Brain, and Education at Harvard University."Watch a neuroscientist at work and realize how much we can learn from brain science."-Prof. John Hattie - Author of 'Visible Learning'"The book is hard to put down ... the chapter on Stress alone is the best explanation I have ever read about how stress impacts our brains both negatively and positively."-Advanews"To everyone in creative, marketing, branding, sales, content - I can't recommend this book enough."-Gemma Hunter - Global Executive Creative Director at MediaComAbout the AuthorJared Cooney HorvathPhD, MEd, is a neuroscientist and educator with expertise in human learning, memory, and brain stimulation. He has conducted research and lectured at Harvard University, Harvard Medical School, the University of Melbourne and over 150 international schools.?His work has been featured in numerous popular publications (including theNew Yorker, the Economist, andScientific American) as well as television and radio programs (includingNOVA: Science Now andCatalyst). Jared currently serves as director of LME Global, a team dedicated to bringing the latest in brain and behavioral research to education and business alike.