The Platinum Rule: Discover The Four Basic Business Personalities And How They Can Lead You To Success

The Platinum Rule: Discover The Four Basic Business Personalities And How They Can Lead You To Success

In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.About the AuthorDr. Tony Alessandra helps companies build customers, relationships, and the bottom line. Companies learn how to achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition. Dr. Alessandra has a street-wise, college-smart perspective on business, having fought his way out of NYC to eventually realize success as a graduate professor of marketing, entrepreneur, business author, and keynote speaker. He earned his MBA from the University of Connecticut - and his PhD in marketing from Georgia State University. Dr. Alessandra is president of Online Assessments, a company that offers online multi-rater assessments and tests; co-founder of MentorU.com, an online e-learning company; and Chairman of the Board of BrainX, a company that offers online digital accelerated-learning programs. Dr. Alessandra is a widely-published author with 14 books translated into 17 foreign languages, including Charisma; The Platinum Rule; Collaborative Selling ; and Communicating at Work . He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). Recognized by Meetings & Conventions Magazine as ?one of America?s most electrifying speakers,? Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985, and is a member of the Speakers Roundtable, a group of 20 of the world?s top professional speakers. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earns rave reviews.Excerpt. ?Reprinted by permission. All rights reserved.Introduction"HAS THE GOLDEN RULE LOST ITS GLITTER?" You're such a terrific salesperson you could probably sell a stethoscope to a tree surgeon. But from the moment you greet this prospective client, it's obvious he doesn't like you, isn't about to like you, and wouldn't do a deal with you if you were giving the product away. The conference is packed; you don't know a soul. But then you bump into a stranger and--wow!--it's as if you've been friends forever. Everything that's said and done meshes magically. As manager, you're fired up about the new program and eager to inspire your employees. You call them in one by one and give them the same lively motivational pitch that so excited you. But you're astonished when their reactions vary from enthusiastic to tepid to hostile. Personality differences! They're our boon and our bane. They're what makes life so rich and fascinating--and often so frustrating, too. Especially at work, where teamwork and motivation are pivotal. Most of us never figure people out. We just ricochet through life. We get along great with some people, refuse to deal with others, or deal as little as possible with still others, because they're so--well, different--from us. But what if you knew the secret of those differences? What if there was a simple, but proven, way to build rapport with everyone? To eliminate personality conflicts? To take charge of your own compatibility? To make business mutually beneficial instead of a contest of wills? You literally hold such a key in your hands. A product of psychological research and practical application, The Platinum Rule is a proven method of connecting with anyone in the workplace. It's fun, easy to use, and helpful to anyone who's curious about what makes themselves and others tick. You can learn to handle people the way those people want to be handled...to speak to them in the way they are comfortable listening...to sell to people the