Social Research Methods

Social Research Methods

Now in a vivid full-color format, the third edition of Social Research Methods provides students with a uniquely straightforward explanation of the central approaches and techniques in social research methods. Integrating theory with practice, author Alan Bryman demonstrates the contexts in which different research methods are used and also shows how they should be implemented.In clear, student-friendly language, Bryman covers both qualitative and quantitative research methods--and the differences between them--as well as mixed-methods research, a subject on which he is an authority. Avoiding complicated mathematical formulas, he takes a non-technical approach to the range of tools available for the analysis of quantitative data. This approach provides students with a clear guide for creating their own research projects, choosing a method of analysis, interpreting their findings, and writing up their research.Thoroughly revised and updated in this third edition, Social Research Methods features exciting new boxed material, including helpful "Research in Focus" boxes that put real-life research in perspective; reinforcing "Key Concepts" boxes that provide definitions of new terms; handy "Tips and Skills" boxes offering practical advice; and finally, engaging "Thinking Deeper" boxes, which introduce discussion topics and debates on the complexities of social research methods. The text also includes several brand-new chapters.Offering an insightful perspective on the nature of social research and a practical guide to doing it, Social Research Methods, Third Edition, is an ideal text for both undergraduate and graduate courses in social research methods.New to this Edition