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Sport Business In The Global Marketplace (Finance And Capital Markets)
Publisher: Palgrave Macmillan
SKU: SONG140390300X
ISBN : 9781403903006
Condition : Used
SKU: SONG140390300X
ISBN : 9781403903006
Condition : Used
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Sport Business in the Global Marketplace (Finance and Capital Markets)
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Specification of Sport Business in the Global Marketplace (Finance and Capital Markets)
GENERAL | |
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Author | Hans Westerbeek |
Binding | Hardcover |
Language | English |
Edition | 2003 |
ISBN-10 | 140390300 |
ISBN-13 | 9781403903006 |
Publisher | Palgrave Macmillan |
Publication Year | 2002 |
DIMENSIONS | |
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Height | 6 inch. |
Length | 0.63 inch. |
Width | 9 inch. |
Weight | 1.2 pounds. |
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