Sport Business In The Global Marketplace (Finance And Capital Markets)

$11.27 New In stock Publisher: Palgrave Macmillan
SKU: SONG140390300X
ISBN : 9781403903006
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Sport Business in the Global Marketplace (Finance and Capital Markets)

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Specification of Sport Business in the Global Marketplace (Finance and Capital Markets)

GENERAL
AuthorHans Westerbeek
BindingHardcover
LanguageEnglish
Edition2003
ISBN-10140390300
ISBN-139781403903006
PublisherPalgrave Macmillan
Publication Year2002
DIMENSIONS
Height6 inch.
Length0.63 inch.
Width9 inch.
Weight1.2 pounds.

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