Strategy Maps: Converting Intangible Assets Into Tangible Outcomes
SKU: DADAX1591391342
ISBN : 9781591391340
Condition : New
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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.
Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.
Specifications of Strategy Maps: Converting Intangible Assets into Tangible Outcomes
GENERAL | |
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Author | Robert S. Kaplan, David P. Norton |
Binding | Hardcover |
Language | English |
Edition | 1 |
ISBN-10 | 1591391342 |
ISBN-13 | 9781591391340 |
Publisher | Harvard Business Review Press |
Number Of Pages | 454 |
Publication Date | 2004-02-02 |
DIMENSIONS | |
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Height | 9.25 inch. |
Length | 1.25 inch. |
Width | 6.25 inch. |
Weight | 1.95 pounds. |
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