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About the Author Leidy Klotz is the Copenhaver Associate Professor at the University of Virginia, where he is appointed in the Schools of Engineering, Architecture, and Business. He co-founded and co-directs the university's Convergent Behavioral Science Initiative, which engages and supports applied, interdisciplinary research. Klotz earned a highly-selective CAREER award from the National Science Foundation, one of the NSF's first awards through its INSPIRE program, and over $7 million in competitive research funding. He advises influential decision-makers that straddle academia and practice, working with the Departments of Energy and Homeland Security, the National Institutes of Health, Resources for the Future, ideas42, and Nature Sustainability. A columnist for the Behavioral Scientist, Klotz has written for venues such as Science, Nature, Fast Company, and The Daily Climate. Product Description "You need to read this book." -Adam Grant, #1 New York Times bestselling author