The Brand YU Life: Re-thinking Who You Are Through Personal Brand Management

The Brand YU Life: Re-thinking who you are through personal brand management

About the Author Hajj E. Flemings is a dynamic, energetic speaker and author that connects with his audience to inspire and challenge them to reach their hidden potential. Hajj, a former collegiate basketball player, accomplished his lifelong dream of designing footwear with his design of the equator cross-trainer sneaker for Mavade Footwear. He graduated from Michigan Technological University with a B.S. in Mechanical Engineering and later attained his MBA from Lawrence Technological University. With a wealth of experience in product development and account management through New Balance, DaimlerChrysler, and Ford, Hajj has translated his experiences into greater business opportunities and has started two companies, Broken Chains Design Group (BCDG) and The Brand YU Life. BCDG's clients includes Skechers Footwear, Lear Corporation, and various colleges and universities. BCDG's advertising and design work has been featured in GQ, Men's Health, Details, and Slam magazines. Hajj currently travels as a motivational speaker and conducts seminars and workshops, speaking to organizations on brand management, leadership, and success. He also teaches personal brand management at his alma mater, Michigan Technological University, where he serves as an Adjunct Lecturer. He resides in Michigan with his wife Kasandra. Brand YU is about branding your life. This book is about re-thinking who you are through personal brand management. Personal branding is a paradigm shift; it is a tool to help you create, define, and manage who you are, and it gives you information to empower you to be the kind of person companies want to hire, the kind of person who has the skills and business acumen to take advantage of opportunities, the kind of leader others choose to follow. Athletes, entertainers, business people and, of course, corporations and organizations large and small, have long understood the importance of branding. Now you will too.