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The Cola Wars: The Story Of The Global Battle Between The Coca-Cola Company And PepsiCo, Inc.
Publisher: Everest House
SKU: SONG0896960528
ISBN : 9780896960527
Condition : Used
SKU: SONG0896960528
ISBN : 9780896960527
Condition : Used
Price:
$69.22
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The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.
The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.
A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing
Specification of The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.
| GENERAL | |
|---|---|
| Author | J.C. Louis |
| Binding | hardcover |
| Language | english |
| Edition | 1st |
| ISBN-10 | 896960528 |
| ISBN-13 | 9780896960527 |
| Publisher | Everest House |
| Publication Year | 1980 |
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