The Dip: A Little Book That Teaches You When To Quit (And When To Stick)

The Dip: A Little Book That Teaches You When To Quit (And When To Stick)

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun?then gets really hard, and not much fun at all. You might be in a Dip-a temporary setback that will get better if you keep pushing. But maybe it?s really a Cul-de-Sac-a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you?ll earn profits, glory, and long-term security. Whether you?re an intern or a CEO, this fun little book will help you figure out if you?re in a Dip that?s worthy of your time, effort, and talents. The old saying is wrong-winners do quit, and quitters do win.From Publishers WeeklyYet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.Copyright