The Future Of Pricing: How Airline Ticket Pricing Has Inspired A Revolution

The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution

A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. This book is written for business professionals and students wanting to better understand the rapid growth of scientific pricing.Review"The science of pricing and revenue management is revolutionizing the way companies approach profitable growth. In this delightful book, Andy Boyd gives us a very unique and very personal perspective of this business phenomenon. It is a must read for those interested in the hands-on views of a true pioneer in an important discipline."- Robert G. Cross, Chairman, Revenue Analytics and author of Revenue Management: Hard-Core Tactics for Market Domination"Dr. Boyd has intertwined the history of an industry with the history of the world. Using examples from Copernicus, Jesus Christ, and Lenin, he weaves anecdotes of the airline industry, technology, technology companies, and the history of pricing and revenue management together into an easy-to-read story and even provides some useful poker tips along the way. While the book is centered on the airline industry, examples and concepts make it applicable to every industry. As at home in the classroom as in the living room, this book is a must read for anyone who has ever thought about pricing." - Laura Preslan, Industry Solutions Director, MicrosoftAbout the AuthorE.ANDREW BOYD has served as Chief Scientist and Senior Vice President of Science and Research at PROS (Pricing and Revenue Optimization Solutions) since 1999. He joined PROS in 1997 as Vice President following almost ten years as a university professor. Together with his international team of advanced degree recipients in Economics, Industrial Engineering, Operations Research, and Statistics, he has worked with senior executives at numerous leading companies on their pricing problems. Andy is founding president of the INFORMS Section on Revenue Management and Pricing. He has over 25 scholarly publications to his credit along with many popular articles on technical topics. His research has been funded with grants from agencies including the National Science Foundation and the Federal Aviation Administration. He received his A.B. with Honors from Oberlin College with majors in Mathematics and Economics in 1981, and his Ph.D. in Operations Research from the Massachusetts Institute of Technology in 1987.