The Handbook Of Marketing Research: Uses, Misuses, And Future Advances

$153.17 New In stock Publisher: SAGE Publications, Inc
SKU: SONG141290997X
ISBN : 9781412909976
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The Handbook of Marketing Research: Uses, Misuses, and Future Advances

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

Specification of The Handbook of Marketing Research: Uses, Misuses, and Future Advances

GENERAL
AuthorRajiv Grover
BindingHardcover
LanguageEnglish
Edition1
ISBN-10141290997
ISBN-139781412909976
PublisherSAGE Publications, Inc
Publication Year2006
DIMENSIONS
Height7.5 inch.
Length1.5 inch.
Width10.25 inch.
Weight3.13 pounds.

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