The Jobs-to-be-Done Handbook: Practical Techniques For Improving Your Application Of Jobs-to-be-Done
SKU: SONG1499339232
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Features of The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done
Weve written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts (Forces Diagram, JTBD Timeline, Interview Process) and wants to strengthen their technique and continue to get better results out of their application of Jobs-to-be-Done. How to Use This Book The only person who knows what youll hire this book for is you (but we have our theories). Consider: Cramming it to pull out anything you havent seen before. Flipping through it a few minutes before you conduct an interview to review the basics. Using it to think through who to interview when starting a project. Handing it to a colleague to quickly bring them up-to-speed on JTBD so they can be your interview partner. Not Quite Ready? There are lots of resources available to help you get caught up on the Jobs-to-be-Done basics. Visit JobstobeDone.org and think about: Listening to the JTBD Radio podcast (especially the sample interviews). Taking the Online JTBD Course and learning on your own time. Attending a Switch Workshop and getting an immersive one-day crash course in Jobs-to-be-Done.
Specification of The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done
GENERAL | |
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Author | Spiek, Chris |
Binding | paperback |
Language | english |
ISBN-10 | 1499339232 |
ISBN-13 | 9781499339239 |
Publisher | CreateSpace Independent Publishing Platform |
Publication Year | 2014-04-23T00:00:01Z |
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