The Story Of Purpose: The Path To Creating A Brighter Brand, A Greater Company, And A Lasting Legacy

The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

A proven methodology for building a purpose-poweredorganization

Some ideas are bigger than others, and the MasterIdea—your company's purpose—is the biggest. Whetheraddressing communication between leadership and associates,suppliers to manufacturers, sales force to customers, or brand toconsumers, The Story of Purpose details a proven methodologyfor businesses, small to large, how to build a purpose-inspiredorganization to positively impact employees, customers, and thebottom line. It reveals the process for uncovering what makes acompany distinctive and guides you to discover the fundamentalforce behind the organization that no competitor can replicate orreplace.

• The Story of Purpose incorporates stories of purposefrom Procter & Gamble, McDonald's, Newell Rubbermaid and manymore purpose-driven companies. These stories come to life in acomprehensive book that promises to guide, inspire, and transformyour organization
• Offers a blueprint for creating powerful internal and externalmessages for current and future customers, employees, andshareholders

The Story of Purpose will leave you asking yourself "whatgets me up in the morning?" instead of "what keeps me up atnight?"