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The Why Of The Buy: Consumer Behavior And Fashion Marketing
Publisher: Atlantic Monthly
SKU: DADAX1563674564
ISBN : 9781563674563
Condition : New
SKU: DADAX1563674564
ISBN : 9781563674563
Condition : New
Price:
$45.63
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
The Why of the Buy: Consumer Behavior and Fashion Marketing
Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.
Specifications of The Why of the Buy: Consumer Behavior and Fashion Marketing
| GENERAL | |
|---|---|
| Author | Patricia Rath, Stefani Bay, Penny Gill, Richard Petrizzi |
| Binding | Hardcover |
| Language | English |
| Edition | 1 |
| ISBN-10 | 1563674564 |
| ISBN-13 | 9781563674563 |
| Publisher | Fairchild Books |
| Number Of Pages | 496 |
| Publication Date | 2008-03-14 |
| DIMENSIONS | |
|---|---|
| Height | 10.28 inch. |
| Length | 8.28 inch. |
| Width | 1.51 inch. |
| Weight | 3.9 pounds. |
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