The Why, Who, And How Of The Editorial Page, 3 Ed.

The Why, Who, and How of the Editorial Page, 3 ed.

Today's editorial page writers and editors face new challenges. This book shows how they can meet those challengesand become successful opinion writers in a changing world. It explores the social and political importance of editorials. It discusses the knowledge and skills editorial writers need to produce stimulating editorial pages, deal with publishers and news staffs, and avoid conflicts of interest. And it provides step-by-step guidelines for writing effective editorials.Now in its third edition, The Why, Who and How of the Editorial Page has been thoroughly updated to reflect current issues and provide even more writing instruction and examples.FEATURES OF THE THIRD EDITION-- provides expanded instruction on specific kinds of editorials (Chapters 13 and 14) and other kinds of opinion writing (Chapter 16)-- explores current issues, trends, and controversiessuch as group and corporate ownership, the rise of the Internet, and civic/public journalismand how they affect editorial writers and editors-- provides additional instruction on writing opinion columns, cultural reviews, and broadcast editorials-- incorporates current theory and research on persuasion and the mass media-- illustrates principles generously with current editorials and excerpts, including more than 80 full length editorialsmany new to this edition