The Write Approach: Techniques For Effective Business Writing

The Write Approach: Techniques for Effective Business Writing

Olivia Stockard is a New York-based communications consultant who helps business writers use their skills in analysis and logic to produce successful business messages. In this new edition of The Write Approach , Dr. Stockard discusses how the speed of technology can cause business writers to shortcut the thinking, planning, and editing needed for good writing. Rather than pushing the send button without considering the consequences, writers are guided in ways to be more thoughtful in their use of communication tools and practices. The new edition s expanded commentary and exercises underscore the author s basic premise: writers must determine their purpose for writing, consider their readers expectations, and polish the final product. Self-instructional activities invite readers to practice evaluating and improving business writing.Review"Olivia Stockard's book provides practical approaches for getting your message across to many different publics clearly and succinctly. I particularly liked her sections on E-Mail, Frontloading, and Showing Emotion in Business Writing."-Jane A. Silverman, Executive Director,Association of Junior Leagues International"Dr. Stockard's abundant exercises develop fundamental skills, and her clear distinction between 'leads' and 'hooks' gives readers an excellent understanding of when and why to use deductive and inductive writing styles."- Walter Blanco, Department Of English, Lehman College"Using excellent subject organization, outstanding exercises and an informal, readable style, it provides a clear path to a business writing style that is far above adequate, [in that it is] mature, individual and conveys the very best about the writer." --Karen Bradley, Assistant Vice President for Human Resources, New York UniversityStockard, a New York based communications consultant, writes for people who already have a sense of what good writing is, but need to hone their skills to be more effective for business. She discusses audience, purpose, message, organization, structures, leads, hooks, briefing, logic, paragraph development and sequencing, persuasion, readability, passive vs. active voice, word choice, vocabulary, tone, and technological choices for message delivery. The book includes plenty of examples and exercises. Distributed in North America by Turpin Distribution. --Annotation