West Meets East: Toward Methodological Exchange (Research Methodology In Strategy And Management, 7)

West Meets East: Toward Methodological Exchange (Research Methodology in Strategy and Management, 7)

Product Description This book series' mission is to provide a forum for critique, commentary and discussion about key methodology issues in the strategic management field. Strategic management relies on an array of complex methods drawn from various allied disciplines to examine how managers attempt to lead their firms toward success. The seventh volume of the series is built around the theme of 'West Meets East: Toward Methodological Exchange'. Within this overarching theme, this volume consists of two parts. The first is 'Developing Quantitative Techniques' and the second is 'Exploring Mixed Research Methods'. With authors from an array of country backgrounds, including Australia, Brazil, Canada, China, Russia, Singapore, the UK and the US, this volume will help promote methodological exchange between the West and the East. Review The seventh volume in a series dedicated to examining key methodological issues in the strategic management field, this collection is the first of two to thematically consider methodological exchange between Western and Eastern research contexts. This volume, edited by Wang (management, U. of London, UK), Ketchen (business, Auburn U., US), and Bergh (business, U. of Denver, US), considers the application and adaptation of Western research methods to Eastern contexts, while the eighth will consider the reverse. Eight of the contributions discuss quantitative techniques in emerging markets research, while the remaining three papers address mixed research methods. --Book News Inc. Portland, OR About the Author Catherine L. Wang - Royal Holloway, University of London, UKDavid J. Ketchen, Jr. - Auburn University, AL, USADonald D. Bergh - University of Denver, CO, USA