Search Analytics For Your Site: Conversations With Your Customers

$50.51 New In stock Publisher: Rosenfeld Media, LLC
SKU: DADAX1933820209
ISBN : 9781933820200
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Search Analytics for Your Site: Conversations with Your Customers

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Specification of Search Analytics for Your Site: Conversations with Your Customers

GENERAL
AuthorLouis Rosenfeld
BindingPaperback
LanguageEnglish
Edition1st
ISBN-101933820209
ISBN-139781933820200
PublisherRosenfeld Media, LLC
Publication Year2011
DIMENSIONS
Height8.9 inch.
Length5.98 inch.
Width0.71 inch.
Weight0.93 pounds.

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