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Search Analytics For Your Site: Conversations With Your Customers
Publisher: Rosenfeld Media, LLC
SKU: SONG1933820209
ISBN : 9781933820200
Condition : Used
SKU: SONG1933820209
ISBN : 9781933820200
Condition : Used
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$8.86
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Search Analytics for Your Site: Conversations with Your Customers
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
Specification of Search Analytics for Your Site: Conversations with Your Customers
GENERAL | |
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Author | Louis Rosenfeld |
Binding | Paperback |
Language | English |
Edition | 1st |
ISBN-10 | 1933820209 |
ISBN-13 | 9781933820200 |
Publisher | Rosenfeld Media, LLC |
Publication Year | 2011 |
DIMENSIONS | |
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Height | 8.9 inch. |
Length | 5.98 inch. |
Width | 0.71 inch. |
Weight | 0.93 pounds. |
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