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Development of a branddevotion scale: Measuring, quantifying and understanding brand devotion in customers,Used Development of a branddevotion scale: Measuring, quantifying and understanding brand devotion in customers,Used
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Development of a branddevotion scale: Measuring, quantifying and understanding brand...
This book summarizes, then expands current theories in brandloyalty and devotion while introducing a way to explore quantitative studies. In collaboration with Elisabeth A. Pichler...
Sale price$101.27 Regular price$144.67
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