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Strategic Brand Management: Lessons for Winning Brands in Globalized Markets,Used Strategic Brand Management: Lessons for Winning Brands in Globalized Markets,Used
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Strategic Brand Management: Lessons for Winning Brands in Globalized Markets,Used
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cuttingedge research and minicases and activities to engage students. The...
Sale price$44.26 Regular price$63.23
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