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Brand Extensions of Fast Moving Consumer Goods: Consumers' Attitudes in Crosscultural Environment,Used Brand Extensions of Fast Moving Consumer Goods: Consumers' Attitudes in Crosscultural Environment,Used
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Brand Extensions of Fast Moving Consumer Goods: Consumers' Attitudes in...
Brand extension has been reported to be both positive and negatively influenced by the parent brand factors e.g., perceived quality, reputation etc. The causes of...
Sale price$84.81 Regular price$121.16
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