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LEVERAGING THE ENTERPRISE BRAND RESONANCE VALUES: A STUDY THROUGH SOCIETAL MARKETING DEEDS,Used LEVERAGING THE ENTERPRISE BRAND RESONANCE VALUES: A STUDY THROUGH SOCIETAL MARKETING DEEDS,Used
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LEVERAGING THE ENTERPRISE BRAND RESONANCE VALUES: A STUDY THROUGH SOCIETAL...
The research aims to identify the effectiveness of leveraging the brand equity strategies based on interactive effects of three factors: degree of complementarities between the...
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