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Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions (SpringerBriefs in B,Used Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions (SpringerBriefs in B,Used
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Electronic Word of Mouth (eWOM) in the Marketing Context: A...
This SpringerBrief offers a state of the art analysis of electronic wordofmouth (eWOM) communications and its role in marketing. The book begins with an overview...
Sale price$64.84 Regular price$92.63
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